Website Design
Custom websites built on proven industry frameworks, designed around how your clients actually decide.
Strategy-led web design for service businesses
Your website should earn its place in your business.
We design websites for NDIS providers, allied health clinics, professional services, trades and boutique accommodation — built on proven industry frameworks, then shaped around your business through interviews, StoryBrand messaging, SEO and AI search optimisation.
No obligation. A 30-minute conversation about your business, not a sales pitch.
Interviews first
Strategy before design
Built to be found
SEO + AI search
Cared for after
Ongoing support
The problem
Most businesses don't need another website. They need one that actually helps them grow.
You already do good work. The difficulty is that your website doesn't say so clearly, and the people looking for you never get far enough to find out.
It doesn't explain what you do
Visitors can't tell in five seconds who you help and what happens next, so they leave and call someone else.
It can't be found
No keyword research, thin content and weak structure mean you're invisible in search — and in AI answers.
Nobody is looking after it
Plugins age, forms silently break, enquiries disappear. A site left alone quietly costs you work.
The cost isn't dramatic — it's gradual. Enquiries that go to a competitor with clearer messaging. Referrals that can't verify you online. Years of paying for a website that never repays the investment.
A guide, not a supplier
We start with your business, not a blank canvas.
Every project begins with interviews: how you win work, what clients ask before they commit, what makes people hesitate, and where the business is heading.
From there we use carefully selected, proven industry frameworks — including WordPress themes where they're the right tool — as a strong starting structure. That's not a shortcut on quality. It means your budget goes into strategy, messaging, SEO and customisation rather than rebuilding foundations that already work.
Digital strategy
Decisions made before design begins
StoryBrand messaging
Clear words your clients recognise
SEO research
Built around real search demand
AI search optimisation
Structured to be cited, not skipped
Industry solutions
Frameworks built for specific industries.
Because we work repeatedly within these sectors, we already understand the compliance language, the referral pathways and the questions your clients ask. Your project starts further ahead.
NDIS & Disability Services
- NDIS providers
- Disability support services
- Accessible, plain-language content
Allied Health & Natural Medicine
- Acupuncture & Traditional Chinese Medicine
- Physiotherapists & chiropractors
- Psychologists & allied health clinics
Professional Services
- Accountants
- Lawyers
- Financial advisers
Trades
- Electricians & plumbers
- Builders
- Landscapers
Hospitality & Retail
- Resorts
- Boutique accommodation
- Shopify businesses
The plan
Four clear stages, so you always know where the project stands.
- 01
Discovery
An in-depth interview about your business, your clients, your services and your goals. We listen before we recommend anything.
- 02
Message & plan
StoryBrand messaging, SEO keyword research and a sitemap. You approve the strategy and the words before design starts.
- 03
Design & build
Your industry framework is customised into a conversion-focused website with AI-friendly content architecture.
- 04
Launch & optimise
Careful launch, tracking in place, then ongoing care, content and search improvements as results come in.
Fixed scope, clear timelines and one point of contact throughout.
Services
Everything a website needs to work — in one place.
Shopify Websites
Product-led stores with clean merchandising, trustworthy checkout flows and content that ranks.
StoryBrand Messaging
Clear positioning and copy that puts your client at the centre of the story — and you as the guide.
SEO
Keyword research, technical foundations, service pages and local visibility for the searches that matter.
AI Search Optimisation
Structured data, clear entity signals and answer-shaped content so AI tools can quote you accurately.
Digital Strategy
Where enquiries come from now, what's missing, and the sequence of work that will move the numbers.
Content Creation
Service pages, FAQs and articles written from interviews with you — not generic filler.
Website Care Plans
Hosting, updates, backups, monitoring and small changes handled, so nothing quietly breaks.
Ongoing Support
A long-term partner who knows your business and is available when something needs to change.
Why work with us
A boutique partner, deliberately small.
We take on a limited number of projects so each one gets senior attention from discovery through to ongoing optimisation.
Strategy and design in the same hands
No handover gap between the thinking and the build.
Industry frameworks, individually customised
Better outcomes, delivered more efficiently.
Messaging clarity as standard
StoryBrand structure on every project, not an add-on.
Search and AI visibility from day one
Content architected to be found and quoted.
We stay after launch
Care plans, reporting and continual improvement.
Honest advice
If a project isn't right for us, we'll say so.
Website Care Plans
A website is a working asset. It needs looking after.
Care plans keep your site secure, fast and current — and give you someone to call when something needs to change.
Care Essentials
Perfect for small business sites that need reliable maintenance.
$99per month
- Weekly plugin & core updates
- Security scans & monitoring
- Uptime monitoring
- 15 min/month dev tweaks
- Email support (48hr response)
Care Pro
Our most popular plan for growing businesses.
$179per month
- Everything in Essentials
- 30 min/month dev tweaks
- Priority support (24hr response)
- Monthly performance reports
- Speed optimization checks
Hosting Add-On
Add managed hosting to any care plan.
$29per month
- Premium Australian servers
- Daily backups
- Free SSL certificate
- Staging environment
- Free migration included
SEO Plans
Being found — in search results and in AI answers.
Start with a one-off foundation, or work with us monthly to build visibility that compounds.
SEO Foundations
Fix what's holding your site back in search.
Let's discussyour project
- Technical & content audit
- Keyword research & mapping
- On-page optimisation
- Local search visibility
- Prioritised action plan
SEO & AI Visibility
Ongoing search growth, including AI answer visibility.
Let's discussyour goals
- Content planning
- Structured data & entity signals
- Local SEO
- Search performance reviews
Care-plan prices in AUD. SEO engagements are scoped and quoted after a discovery conversation. Confirm inclusions and any applicable GST in your quote.
Client experience
What changes when the strategy comes first.
He took care of everything from Google My Business optimization to a complete Shopify redesign, and the results were incredible. Our site speed improved significantly, organic traffic more than doubled, and conversions skyrocketed.
Thanks to his expertise, our website now ranks on page one for key search terms, significantly boosting our organic traffic.
He has had a genuine interest in helping us with not just with SEO but also giving advice on social media, website development and marketing systems within the business.
Frequently asked questions
Answers before you get in touch.
Anything not covered here is a good first question for a discovery call.
Do you build custom websites or use themes?
Both, deliberately. We use carefully selected, proven industry frameworks — often a WordPress theme — as a structural starting point, then customise the design, messaging, content and SEO around your business. It means less budget spent rebuilding solved problems and more spent on the strategy that affects results.
What is StoryBrand messaging and why does it matter?
StoryBrand is a framework for making your client the hero of the story and your business the guide. In practice it means your website clearly states the problem you solve, the plan to work with you, and the next step. Clarity is the single biggest lever on enquiry rates.
How long does a website project take?
Most projects take around four weeks from the start of design to launch, once we've locked in the brief. More complex builds typically run five to six weeks. We'll give you a realistic timeline during the discovery call based on your specific scope.
What does AI search optimisation actually involve?
Structuring your content so AI assistants and search engines can understand and cite it: clear entity information about your business, structured data, answer-shaped headings, factual service detail, and consistency across your online profiles.
Do I have to take a care plan?
No, but we recommend one. Websites drift — plugins update, forms break, content ages. A care plan keeps everything current and gives you a known person to contact rather than starting from scratch each time.
Do you work with Shopify?
Yes. For product businesses we build Shopify stores with the same approach: strategy, messaging, conversion-focused design and SEO, plus ongoing support once you're live.
Do you work with businesses outside your listed industries?
Sometimes. Our frameworks exist for the industries we work in most, but if your business is a good fit for our process we'll tell you honestly — and if it isn't, we'll say that too.
The next step
Let's talk about your business before we talk about your website.
Book a 30-minute discovery call. We'll ask about how you win work, look at what your website is doing now, and tell you plainly what we'd change and why.